More people in the working place need more media skills than you might think…
When either a crisis needs handling or good news needs selling how many of your company are comfortable with the media opportunities? For some, opportunities on TV and radio are an obvious fit and they need practice and coaching.
But even if such an interview seems a million miles away from your working life when will you or your colleagues next be:
- Delivering a keynote message to a conference or seminar?
- Reading autocue?
- Participating in video linked or web streamed conferences?
- How will colleagues, staff or prospective clients view you?
- The video age is now all encompassing?
When 93 percent of your message is non-verbal how you perform in front of a camera is becoming an integral part of an executives’ armoury.